Style guide


Choosing the right outfits plays a huge role in how your photos look and feel. The goal is to create a cohesive, timeless look that allows your connection not your clothing to stand out.

 

Keep It Neutral & Timeless

Soft, neutral tones photograph beautifully and keep the focus on you. Think creams, whites, beiges, browns, soft greys, muted pastels, and earthy tones.


Avoid overly bright colours or heavy patterns, as they can distract from the moment.

 

Coordinate, Don’t Match

Instead of everyone wearing the exact same outfit, choose colours that complement each other. Mixing tones and textures within a similar colour palette creates a more natural, elevated look.

 

Choose Comfort & Confidence

Wear pieces that make you feel confident and comfortable. If you feel good, it will show in your photos. Avoid anything too tight, restrictive, or that you constantly have to adjust.

 

Think About Texture & Layers

Flowy dresses, knits, linen, denim, and soft fabrics add depth and movement to your photos. Layers like cardigans, blazers, or shawls can also add variety without needing a full outfit change.

 

Keep It Simple

Minimal, classic outfits always win. Avoid large logos, busy prints, or trendy pieces that may feel outdated over time. Simple styling keeps your images timeless.

 

Details Matter

Small details elevate your look:

  • Clean, wrinkle-free clothing
  • Neutral or coordinated footwear
  • Subtle accessories (nothing too distracting)
  • Well-groomed nails and hair

 

For Families & Couples

Start with one outfit you love, then build the rest around it. Stick to a consistent colour palette and vary tones to keep everything cohesive without looking too “matchy.”